Barriers of implement the new solutions: representations of human capacity in companies

• Obodkova E.A.

  P.G. Demidov Yaroslavl State University, doctoral student in social and political psychology
  Yaroslavl. Russia.

This article contains excerpts of the research. This article describes the main obstacles faced by leaders and representatives of personnel reserve up to 35 years in industrial enterprises of Russia. Structural and organizational characteristics of enterprises are putting pressure on the innovative potential of employees. They cause socio-psychological and personal difficulties hamper the ability to change the innovation economy.

Keywords: social and psychological difficulties in the work, a new image of the future employee, responsibility, awareness.